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Denver CO Transportation and Logistics

Focus Group Logistics

1. Locations and Group Types

Twenty motorcycle focus groups were held in five cities or regions across the United States: 16 Rider Groups and 4 Leadership Groups. The cities or regions from which the focus group participants were chosen in consultation with NHTSA and based on one or more of the following considerations:

Areas with high rates of alcohol-related motorcycle fatalities according to FARS
Areas with a long riding season or a large number of riders
A distribution of cities/regions consistent with those chosen for NHTSA’s 1994 focus group study on this topic

Table 1 displays the distribution of focus groups by city/region and type.

Table 1. Focus Group Locations and Types
City/Region	Group	Types	Number
Milwaukee, WI	MC	riders	(3)
Milwaukee, WI	MC	leadership	(1)
Metropolitan Washington, DC, area	MC	riders	(5)
Metropolitan Washington, DC, area	MC	leadership	(0)
San Diego, CA	MC	riders	(3)
San Diego, CA	MC	leadership	(1)
Jacksonville, FL	MC	riders	(3)
Jacksonville, FL	MC	leadership	(1)
Denver, CO	MC	riders	(2)
Denver, CO	MC	leadership	(1)

A total of 129 riders and 35 leaders participated in the groups spanning fall 2001 through early winter 2002. The groups were conducted in public and private facilities as follows: ·

Milwaukee in a conference facility of a large motorcycle manufacturer (Rider and Leadership Groups)
Metropolitan Washington, DC, area at PIRE offices and at a local motorcycle dealer (Rider Group)
San Diego in a restaurant meeting room (Rider Group) and at the Motorcycle Safety Foundation headquarters in Irvine, California (Leadership Group)
Jacksonville in a public library meeting room (Rider and Leadership Groups)
Denver in a private office, after business hours (Rider Group) and in a State transportation office (Leadership Group

Credits

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